Bookmakers calculate odds based on their estimations of the odds of any given outcome, as well as actual real time betting patterns. As a result, different bookmakers will have different odds for a specific outcome. By comparing odds of different bookmakers, users can increase their winnings by approximately 10-15% over time. This increase is in annual profit, not a singular bet only.

We compare the odds of more than a dozen bookmakers from all over the globe, while the number of our partners grow every month. The idea is to offer you a comparison between all the reliable bookmakers on our site, as well as comparisons between as many events and types of bets as possible.

When you register for free, you can navigate to the User Settings section located in the upper left column. There, you can personalize your bookmaker list, unselecting those that you do not want to use.